Current:Home > BackGood thing, wings cost less and beer's flat: Super Bowl fans are expected to splurge-InfoLens
Good thing, wings cost less and beer's flat: Super Bowl fans are expected to splurge
View Date:2024-12-23 11:31:48
More than 100 million people in the United States are expected to watch the Super Bowl this weekend. Some will tune in for the football, others for the half-time show or the commercials, and some just to see Taylor Swift.
But there's one thing most people will do: Eat.
Some restaurants have been preparing for this moment for months.
"We would talk to our meat vendor over the summer and ask them to freeze pallets of wings or at least pre-purchase for us at a certain, agreed-up on price," says Marc Schechter, owner of Square Pie Guys pizza in San Francisco — home of the 49s who face off against the Kansas City Chiefs on Sunday. "We were trying very early on to lock in a lower price."
Schechter expects to go through a whole lot of wings this weekend, along with a couple thousand pounds of mozzarella cheese for his deep-dish pizzas. He and his team began battering wings on Thursday, days before the big game.
That planning will help, as fans are expected to splurge. Whether ordering out for pizza and wings or cooking up nachos at home, the average Super Bowl fan is expected to spend about $43 on food and drinks this Sunday, according to the market research firm Circana. That's 23% more than last year.
"It's a celebration," says Circana vice president Joan Driggs. "You're going to do what you want to do. Maybe it's your tradition. Maybe you're adding a little something to the mix to spice it up. But people are going to go all in."
It helps that wages are now outpacing inflation and food prices have moderated over the last year. Wings, in particular, are plentiful this season and prices have fallen for the second year in a row. Research from Wells Fargo shows fresh chicken wing prices have dropped about 5% from last year while the price of frozen wings has fallen about 11%.
Kansas City restaurant expects brisk business for its hickory-smoked ribs and brisket
Beef prices, on the other hand, continue to climb, as cattle ranchers slowly rebuild their herds after years of drought. That means Chiefs fans may have to pay more for a Kansas City strip steak or barbecued ribs.
Nevertheless, Gates Bar-B-Q in Kansas City expects to do a brisk take-out business this weekend.
"'There's so many people that are coming in from out of town for friends and family," says Arzelia Gates, whose grandfather started the barbecue business almost 80 years ago. "We are very much a part of that."
Gates says even with elevated beef prices, customers are hungry for the restaurant's hickory-smoked ribs and brisket.
"We use three stages so it gives you the tenderness of the meat," she says. "And then we get that smoky flavor throughout."
Although grocery prices are still high, they haven't increased much in the past year — just 1.3% overall. And some foods, like shrimp, have actually gotten cheaper.
"Some people are going to get lucky this year," says Michael Swanson, a food economist at Wells Fargo. "The people that love shrimp are lucky and the guys who have to have that burger are going to pay a little bit more."
Beer and guacamole are ok, but chips and dip are more expensive
Guacamole and beer prices are essentially flat — rising less than 1% over the last year. (This is one case where "flat" in connection with beer is a good thing.) But prices are still climbing for other Super Bowl staples such as chips and dip and especially soft drinks.
Soda pop prices have risen sharply since the beginning of the pandemic, which is partly the result of costly aluminum cans.
Super Bowl hosts "might want to think about those 2-liter bottles with some ice and some cups," Swanson says. "They really save you a lot of money."
While savvy shoppers may try to save on some items, Swanson expects a lot of people to spend freely this Super Bowl. They've got money in their pockets, since wages have risen faster than food prices this past year. And there are 2.9 million more jobs now than there were a year ago.
"For all the issues that we have — and they're real issues — people have to appreciate the fact that it's going to be a blowout Super Bowl," Swanson says. "Most people, when they have a job they're going to spend money."
Restaurant owners Schechter and Gates say it's a super opportunity to eat, drink and celebrate, no matter which team you're rooting for.
"Go 'Niners," Schechter says.
And Gates chimes in, "Go Chiefs."
veryGood! (3261)
Related
- Ariana Grande Shares Dad's Emotional Reaction to Using His Last Name in Wicked Credits
- Jack Black 'blindsided' by Kyle Gass' Trump shooting comment, ends Tenacious D tour
- New spacesuit is 'Dune'-inspired and could recycle urine into water
- BMW, Chrysler, Honda among 437K vehicles recalled: Check car recalls here
- New Orleans marks with parade the 64th anniversary of 4 little girls integrating city schools
- Scientists have confirmed a cave on the moon that could be used to shelter future explorers
- Ryan Reynolds Honors Charming 10-Year-Old TikToker Bella Brave After Her Death
- Kirby Smart again addresses Georgia football players driving arrests at SEC media days
- Biden funded new factories and infrastructure projects, but Trump might get to cut the ribbons
- Jurors resume deliberations in Sen. Bob Menendez's bribery trial for third day
Ranking
- Will Mike Tyson vs. Jake Paul end in KO? Boxers handle question differently
- The Best Amazon Prime Day 2024 Alternative Sales: 60% Off Wayfair, 50% Off Old Navy, 20% Off MAC & More
- A happy retirement: Marine K-9s reunite with first handlers
- Ex-TV host Carlos Watson convicted in trial over collapse of startup Ozy Media
- Sting Says Sean Diddy Combs Allegations Don't Taint His Song
- Internet explodes with 50 Cent 'Many Men' memes following Trump attack; rapper responds
- Spain clinches record 4th European Championship title, beating England 2-1
- Anna Faris Shares Update on Her and Chris Pratt's Son Jack
Recommendation
-
Francesca Farago Details Health Complications That Led to Emergency C-Section of Twins
-
Texas man facing execution for 1998 killing of elderly woman for her money
-
Candace Cameron Bure's Daughter Natasha Kisses Good Luck Charlie's Bradley Steven Perry
-
Early Amazon Prime Day 2024 Luggage Deals: 66% Off Samsonite, U.S. Traveler, Traveler's Choice & More
-
Panel advises Illinois commemorate its role in helping slaves escape the South
-
Joe 'Jellybean' Bryant, Kobe Bryant's father, dies at 69
-
BBC Journalist John Hunt Speaks Out After Wife, Daughters Are Killed in Crossbow Attack
-
Trump picks Sen. JD Vance as VP running mate for 2024 election